Learn to Paint Better

As the founder of Leer Beter Schilderen (Learn to Paint Better), Esther had already built a strong position in the Dutch market. However, she felt there was more potential in Meta Ads. The mission: better insight into data, a scalable strategy, and structurally better performance while maintaining quality.

-50%

Meta Ad Spend

+5%

Revenue growth

6.08x

ROAS

The approach for this project

Our collaboration revolved around establishing a complete, scalable strategy that would realize more revenue, higher efficiency, and an improved customer journey. We combined data, creativity, and technical setup to accelerate sustainable growth.

Data analysis and market insight

We analyzed two years of historical performance to identify patterns, seasonal influences, and profitable target groups. These insights formed the basis for the new strategy and budget allocation.

Funnel strategy and campaign structure

We set up a complete funnel with acquisition, retargeting, and retention campaigns. This attracted new customers and activated existing customers, which significantly increased the ROAS.

Technical setup and tracking

Pixel, CAPI, and events have been optimized for better measurability. We linked everything to our dashboards, so we could track performance per segment, product, and target group in real time.

Creative development and A/B tests

We tested visuals, copy variants, and target group segments to discover what resonated most strongly with the target group. Through continuous optimization, advertising efficiency became increasingly higher.

E-mail strategy & customer journey optimization

Together with The Pocket Messenger (Alieke Everts), we developed smart e-mail flows that ensured more repeat purchases and better conversion. The corporate identity was also renewed, and a price increase was successfully implemented.