MÖLLER Medical
MÖLLER Medical has been an established name in the MedTech sector for over 75 years. Yet they struggled to generate quality B2B leads through Meta Ads. The challenge: reaching plastic surgeons, dermatologists, and medical professionals — in Europe and the United States — during a critical year-end period.
-65%
CPA
+127
Quality leads
€10000+
Lead value per request
The approach for this project
For MÖLLER Medical, we developed a specialized strategy focused on MedTech B2B lead generation. We combined technical refinement with audience understanding, enabling the campaign to effectively reach medical professionals in the EU and US.
Audience analysis and account audit
We started with a comprehensive audit of the audience, market, and competition. This gave us a clear picture of the needs of plastic surgeons and dermatologists.
Technical check and tracking improvements
Business Manager, Pixel, events, and security were completely restructured. Thanks to this technical stability, we could measure reliably and optimize effectively.
Concept development and communication strategy
We created a communication approach that resonated with medical professionals and their purchasing process. This message was translated into visuals and ad formats.
Customer journey optimization and landing page
We shortened the customer journey and developed a new landing page that conveyed urgency, clarity, and trust — essential for high-quality B2B leads.
Creative A/B tests and international targeting
We tested English and German variants, different ad formats, and segments. This allowed us to scale efficiently in both Europe and North America.
Results
- 127 leads
- €48.42 CPA (previously €170+)
- 65% decrease in CPA
- Min. order value €10,000 per lead
- Meta Ads proven effective for MedTech B2B
What MÖLLER Medical says about us
We’re proud of our work and the results we achieve for our clients. But even more important is what clients themselves say.
Dorothea Haidu
Möller Medical
We were honestly a bit skeptical about Meta Ads for our industry, but Digisocial completely surprised us. Their approach was thorough, transparent and thoughtful. They understood our target audience like no other and translated this into campaigns that delivered immediate results. Thanks to their work, Meta Ads are now a regular part of our marketing mix.
Ready to grow with Meta like MÖLLER Medical did?
Trusted by:
