Orlando Truijen Concrete Floors
-20%
CPA
+83%
Quality leads
3x
Leads
The approach for this project
Our collaboration focused on establishing a complete strategy to consistently provide Orlando with local work. Although Meta Ads were central, we started broadly: analysis, strategy, and technical setup.
Website, market, and search behavior analysis
We started with a thorough evaluation of the website and examined the search behavior of potential customers. This gave us insight into where the opportunities lay. For additional strategic depth, we also conducted a keyword analysis for Google Ads.
Determining USPs and campaign structure
Based on our analysis, we clearly identified the unique benefits of Orlando’s services. These USPs formed the basis for the campaign texts, visuals, and audience segmentation.
Targeting and segmentation
We focused on specific regions in the south of the Netherlands. Within these areas, we selected interests. Additionally, we tested with open targeting and demographic variables to discover who converted best.
Funnel structure and technical setup
We built a complete funnel with acquisition and retargeting campaigns. We correctly set up Pixel and CAPI for reliable tracking. Exclusions within the funnel prevented overlap between audiences.
Optimizations based on data
Thanks to the dashboard, we could quickly gain insights into performance per audience. We discovered that a temporary discount action led to a reduction in CPA by €4, and we could continuously adjust campaigns based on current results.
Results
- Quality local requests through targeted targeting
- CPA over 20% lower than at the start
- 83 quality leads in three months
- Leads tripled with a limited budget
- Dashboarding provided immediate insight for targeted optimizations
What Orlando Truijen Concrete Floors says about us
We are proud of our work and the results we achieve for our clients. But even more important is what clients themselves say.
Orlando Truijen
Orlando Truijen Concrete Floors
I find the collaboration with Digisocial very pleasant. What I appreciate is the clear communication and the reliability in what is agreed upon. Lars & Ivo are true professionals: flexible, thoughtful, and they know exactly what they are talking about. Thanks to this expertise, we were able to achieve concrete results in a short time. The campaigns really deliver, and that gives confidence. For me, it’s clear: with Digisocial, you know it will be alright.
Ready to grow with Meta like Orlando Truijen Concrete Floors did?
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